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filler@godaddy.com
Signed in as:
filler@godaddy.com
A better way to manage concrete deliveries
Boral Connects is a digital transformation initiative designed to modernise how concrete orders and deliveries are managed across construction sites.
This responsive web platform was designed for site managers, engineers, and concreters, streamlining ordering, delivery tracking, and real-time updates. The challenge was creating a user-centred solution in a traditionally manual industry, where real-world constraints and tough field conditions shaped every design decision.
Visit: https://www.boralconnects.com.au/
A deeper walkthrough of process and decision-making is available on request, subject to confidentiality.

I worked on Boral Connects from its early stages, helping shape a digital transformation initiative for the building materials industry. This included deep discovery, ethnographic research, and iterative testing - all aimed at solving the day-to-day problems faced by site workers.
User Research & Discovery
Field visits, contextual interviews, and job shadowing to map out site pain points and delivery friction.
Design & Prototyping
Sketched early concepts collaboratively, then built wireframes and prototypes with BAs and developers.
Feedback & Validation
Used Lean UX cycles and guerrilla testing to validate concepts with end users and improve usability.
Measurement & Outcomes
Contributed to performance tracking across NPS, feature adoption, and reductions in support calls.
Led UX from discovery through to UI delivery
Ran co-design and feedback sessions with site teams and stakeholders
Delivered designs aligned with site needs and agile development constraints
Helped embed a user-centred UX approach internally using real customer data

Conducted ethnographic research at construction sites, interviewing site managers, project engineers, and delivery staff. These visits revealed critical inefficiencies and usability issues that directly informed the initial concept direction.

Used rapid sketching and clickable prototypes to validate key flows with users. Iterations were tested informally on-site and refined sprint by sprint.

Helped introduce a CX dashboard to track key UX metrics such as perceived experience, feature adoption, and support call volume. This became a shared tool for validating progress with stakeholders.

Delivered a fully responsive interface supporting real-time delivery tracking, order management, and on-site coordination. Designed with visual clarity for mobile use in tough, on-site environments.
+173% increase in registered users (from 3,000 to 8,200)
+16 point NPS lift (from –5 to +11)
2,150+ hours saved through reduced support calls
8 hours/week saved per user on average
Direct correlation between UX improvements and call centre workload reduction




“It’s been a pleasure working with Mike as part of Boral's CX initiative. We have gained immensely from his UX research expertise. Uncovering and validating problems, measuring the true impact of our solutions on customers are some of the things that Mike did for us and did them exceptionally well.”
Platform Product Lead, Boral Digital Services
Boral
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