Signed in as:
filler@godaddy.com
Signed in as:
filler@godaddy.com
A better way to manage concrete deliveries
Boral Connects is a digital transformation initiative to modernise how concrete orders and deliveries are managed across construction sites.
This responsive web platform was designed for site managers and concreters—streamlining ordering, delivery tracking, and real-time updates. The challenge was to create a user-centred solution in a traditionally manual industry, where real-world constraints and tough field conditions shaped every design decision.
I worked on Boral Connects from the ground up, helping shape a digital transformation initiative for the building materials industry. This included deep discovery, ethnographic research, and iterative testing—all aimed at solving the day-to-day problems faced by site workers.
User Research & Discovery
Field visits, contextual interviews, and job shadowing to map out site pain points and delivery friction.
Design & Prototyping
Sketched early concepts collaboratively, then built wireframes and prototypes with BAs and developers.
Feedback & Validation
Used Lean UX cycles and guerilla testing to validate concepts with end users and improve usability.
Measurement & Outcomes
Created a performance dashboard to monitor NPS, feature adoption, and reduction in support calls.
UX strategy and leadership from discovery through to UI delivery
Ran co-design and feedback sessions
Delivered designs aligned with site needs and agile development constraints
Evangelised UX approach internally using real customer data
Conducted ethnographic research at construction sites, interviewing site managers, project engineers, and delivery staff. These visits revealed critical inefficiencies and usability issues that informed the earliest concept direction.
Used rapid sketching and clickable prototypes to validate key flows with users. Iterations were tested informally on-site and refined within each sprint.
Helped introduced a CX dashboard to track key UX metrics, such as perception of experience, feature adoption, and support call volume. This became a tool to validate progress with stakeholders.
Delivered a fully responsive interface supporting real-time delivery tracking, order management, and on-site coordination. Designed with visual clarity for mobile use in tough environments.
+173% increase in registered users (from 3,000 to 8,200)
+16 point NPS lift (from –5 to +11)
2,150+ hours saved through reduced support calls
8 hours/week saved per user on average
Direct correlation between UX improvements and call centre workload reduction
“It’s been a pleasure working with Mike as part of Boral's CX initiative. We have gained immensely from his UX research expertise. Uncovering and validating problems, measuring the true impact of our solutions on customers are some of the things that Mike did for us and did them exceptionally well.”
Platform Product Lead, Boral Digital Services
Boral
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